Albert shared the initial screens of the current app design with me. This gave me an understanding of the app’s functions and was a starting point for upgrading the user experience.

On the first day of my internship placement, Albert and I brainstormed the personas, touchpoints, user flow, and platform wireflows together. This fast-paced form of collaborative ideation got me into the motion of what’s next to come in our design process. I came up with many ideas for the furniture firm group persona as I understood this industry from studying industrial design.

These are the digital versions of the personas we ideated and posted notes on Pranav’s user journey, behaviour, and what he values in the apps he uses. They were also not created after the whiteboard brainstorming session (made when preparing this portfolio in 2024). If I could go back and have done that step, it would’ve made it very clear for Albert, me, and others on the team to quickly refer back to when making design decisions.

The following week, we developed the mobile app's UX design. I was tasked with designing how the content would be best showcased on the onboarding pages. These are the comments I made on the Adobe XD file for Albert to see and start collaboratively brainstorming wireframes for.

Albert fleshes out the copy and task flow of the onboarding screens, and I am tasked with designing the mid-fidelity mockups. I make sure to pick images that strongly support the message and provide a very digestible and quick onboarding experience for the user so that they can get started as soon as possible. These mockups are then shared with our UI team, Paperpillar, to build the initial prototypes.

The initial website wireframes are shared with me, and I comment on what I would add to the design or change about it. At the time, my website design knowledge was quite limited, so I couldn’t get straight into redesigning the wireframes, but if I were to do it now, I wouldn’t spend much time making comments. I would instead design it quickly and share it with the team. Our UI team, Paperpilar, goes through a few iterations and options for the website design, including different layout options.

Referencing the wireflow sketches from the first week, I quickly designed a mid-fidelity dashboard mock-up. I designed how all of the pages on this platform would look and ensured that the design was pleasing and digestible for our target users, the conference managers. I believe this specific job task I completed was a success, as Albert’s feedback was that this is needed now.

The design is comprehensive enough to share with Paperpillar to start making prototypes to prepare to share and test the designs for the conference managers.

On my final day, I dedicated time and effort to crafting a well-written draft of the invitation email. The conference organizers will send this draft to the guests and attendees for the October 23rd conference.